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The Purpose of Icons

The Purpose of Icons

Most software designers rely on icons as an essential element of design. Used correctly, they convey ideas more quickly than words, and they often take up less space. In addition, they break up the monotony of textual information, including fields that may or may not...
Dead Man’s Curve

Dead Man’s Curve

Learn how to avoid a common mistake growing businesses often make. Dead Man’s Curve, it’s no place to play Dead Man’s Curve, you best keep away Dead Man’s Curve, I can hear ’em say Won’t come back from Dead Man’s Curve Jan and...
Interface Copy Rules

Interface Copy Rules

I found a great article from a designer at Google Ventures, about how to use text in interface design. Anyone who follows Alchemy Group knows that we focus heavily on the visual design aspects of interface design in our FileMaker business ?solutions. This article...

Why You Should Use FileMaker Pro

These days, the voluminous amount of data we collect in the course of conducting business transactions requires us to find an efficient way to manage it. There are already big names in the database management software niche, like SQL Server, Microsoft Access and...
Experience & Style

Experience & Style

Alchemy Consulting Group president Bob Shockey is speaking at the Experience & Style conference in Chicago on Tuesday, October 22. If you have not yet heard about this important conference, please check it out at experienceandstyle.com. Bob’s topic:...