Got 60 seconds to learn the real value of custom software? Check out the video to learn more.

About

Bob Shockey

Bob Shockey is the founder and lead architect at Alchemy Group, a full-service software design and development company based in Southern California. With over 30 years of experience in visual design and database development - including more than 25 years working with Claris FileMaker - Bob leads a team dedicated to building simple, useful, and beautiful software solutions tailored to your needs, especially for businesses facing operational complexity. After earning his degree from Otis Art Institute in 1986, Bob built a long and successful career in publishing and visual effects, blending design and technology to solve creative challenges. His interest in workflow optimization led him to FileMaker, where he discovered a platform that combined structure with creative freedom. That discovery became the foundation for Alchemy Group, which he founded to help businesses simplify complex operations through custom software. Under Bob’s leadership, Alchemy Group developed a long-standing relationship with FileMaker, Inc., now Claris International. In 2015, Alchemy was designated a Platinum Level member of the FileMaker Business Alliance and continues today as a Claris Platinum Partner. Bob specializes in solving difficult business problems involving field service coordination, scheduling, estimating, inventory control, and workflow automation. His solutions are used daily across industries to improve accuracy, reduce waste, and streamline operations - including a recent mobile job-routing and payment system that helped a field service company go paperless and become more profitable. As a FileMaker Certified Developer, Bob has spoken at FileMaker DevCon events in San Diego, San Antonio, and Miami Beach, as well as Pause on Error and FMDiSC events. His presentations have covered customer support, interface design, FileMaker scheduling, and business process optimization. He has also appeared on the Fireside FileMaker podcast and currently serves on the Advisory Board of FileMaker Developers in Southern California (FMDiSC), where he helps support and mentor the regional developer community. His early innovations earned him the top prize in the 2004 FileMaker DevCon Solution Contest. Outside of work, Bob is a professionally trained artist and a lifelong student of music, martial arts, and creativity. He lives in Southern California with his wife and daughter.
FileMaker Security: Be Afraid

FileMaker Security: Be Afraid

We in the FileMaker community have enjoyed a period of relative calm when it comes to data breaches; our platform is not widely noticed among professional hackers (but also not completely unnoticed). This is called, by some, "security by obscurity," and it's a really,...

FileMaker: 20 & 30 – Wow!

FileMaker: 20 & 30 – Wow!

FileMaker has reached two important milestones: The platform is now 30 years old, and still going strong. No longer a mom and pop database product, but a well-positioned, immensely powerful development platform to help anyone solve a host of difficult problems....

14 Points for Glyphindor!

14 Points for Glyphindor!

Key Takeaways SVG glyphs in FileMaker Pro 14 are a significant design advancement: The ability to use SVG-based glyphs in FileMaker layouts is on par with Script Workspace and mobile browser support as one of the most impactful features of FileMaker 14, enabling...

Upward Mobility

Upward Mobility

Mobile Computing has become a commonly used term among software developers and consumers, business owners and their customers. But what, exactly, does it mean for you? If you have a business to run, chances are it does not all happen inside the walls of your office....

Bug Logic: we all have issues

Bug Logic: we all have issues

Key Takeaways Precise issue reporting dramatically speeds up resolution: When users report problems with clear context, including which screen they were on, what action they took, what they expected, and what actually happened, developers can diagnose and resolve...

Ruggedized iPad Case with Swiper

Ruggedized iPad Case with Swiper

I thought I would share a quick note on an interesting project for a client. We are deploying a FileMaker solution on some iPad Air 2s, using FileMaker Go. This is an invoicing/POS system for plumbers to accept on-site payment from customers at the close of a job. We...

Getting Started with Design 2: Type

Getting Started with Design 2: Type

Many developer types are confused about the entire topic of typography. What's the big deal? If you can read it, it's working, right? Not necessarily. In part 2 of the "Getting Started with Design" series, we will explore what makes type so important to a design, and...