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About

Bob Shockey

Bob Shockey is the founder and lead architect at Alchemy Group, a full-service software design and development company based in Southern California. With over 30 years of experience in visual design and database development - including more than 25 years working with Claris FileMaker - Bob leads a team dedicated to building simple, useful, and beautiful software solutions tailored to your needs, especially for businesses facing operational complexity. After earning his degree from Otis Art Institute in 1986, Bob built a long and successful career in publishing and visual effects, blending design and technology to solve creative challenges. His interest in workflow optimization led him to FileMaker, where he discovered a platform that combined structure with creative freedom. That discovery became the foundation for Alchemy Group, which he founded to help businesses simplify complex operations through custom software. Under Bob’s leadership, Alchemy Group developed a long-standing relationship with FileMaker, Inc., now Claris International. In 2015, Alchemy was designated a Platinum Level member of the FileMaker Business Alliance and continues today as a Claris Platinum Partner. Bob specializes in solving difficult business problems involving field service coordination, scheduling, estimating, inventory control, and workflow automation. His solutions are used daily across industries to improve accuracy, reduce waste, and streamline operations - including a recent mobile job-routing and payment system that helped a field service company go paperless and become more profitable. As a FileMaker Certified Developer, Bob has spoken at FileMaker DevCon events in San Diego, San Antonio, and Miami Beach, as well as Pause on Error and FMDiSC events. His presentations have covered customer support, interface design, FileMaker scheduling, and business process optimization. He has also appeared on the Fireside FileMaker podcast and currently serves on the Advisory Board of FileMaker Developers in Southern California (FMDiSC), where he helps support and mentor the regional developer community. His early innovations earned him the top prize in the 2004 FileMaker DevCon Solution Contest. Outside of work, Bob is a professionally trained artist and a lifelong student of music, martial arts, and creativity. He lives in Southern California with his wife and daughter.
Dynamic Gradient Layouts

Dynamic Gradient Layouts

Hopefully, you have had time to check out some of the fantastic new features in FileMaker 16. One of the more useful features, from a development standpoint, is the Layout Objects palette. This shows you a hierarchy of objects placed on your layout, including fields,...

FileMaker 16 Is Here!

FileMaker 16 Is Here!

FileMaker, Inc., a subsidiary of Apple Computer, announced the release of FileMaker 16. This version is packed with some very important new features that makes the FileMaker platform even more powerful. FileMaker was already a great product – so great that we have...

The Promise of Custom Software

The Promise of Custom Software

Once upon a time, not so long ago, you would walk into a software retailer and gaze in confusion at the shelves of boxes, an image in your mind of the perfect software. You might spend an hour just reading the backs of various boxes, the text promising to solve all...

Alchemy’s New Digs

Alchemy’s New Digs

Alchemy Consulting Group is excited to announce that we have moved into our new, expanded office near Brackett Airport in La Verne, CA. This new office gives us more room to spread our wings and help even more businesses be more productive, cost-efficient, and...

Why You Should Upgrade To FileMaker 15

You will most probably have heard about the release of Filemaker 15 and could be contemplating whether to upgrade to it or not. As with any new release of any software, Filemaker 15 comes with so many exciting features that will make your experience using it for your...

New: FileMaker 15!

New: FileMaker 15!

FileMaker, Inc., a subsidiary of Apple, has released its latest version of the powerful FileMaker platform. With FileMaker 15, lots of new possibilities arise, from managing inventory more efficiently with iBeacon and making it easier to log in using TouchID, to...

FileMaker Security: Be Afraid

FileMaker Security: Be Afraid

We in the FileMaker community have enjoyed a period of relative calm when it comes to data breaches; our platform is not widely noticed among professional hackers (but also not completely unnoticed). This is called, by some, "security by obscurity," and it's a really,...