Thoughts on Design, FileMaker, DevCon, Pause on Error, ROI (Return on Investment), and anything else related to what The Alchemy Group does on a daily basis. We care, so we share whatever we can with you. We are a full-featured FileMaker Pro development shop, with years of experience building systems for businesses, educational institutions, and non-profit organizations exactly like yours. Your unique processes will be exactly mirrored by the custom software we write for you, whether it’s for mobile or desktop.

StylŌ: Previz Your Themes and Styles
Themes and Styles are a welcome addition to FileMaker Pro 13. But how do you keep track of all the details that give these tools their potential power? Here's one way: use?StylŌ to help you put together the elements of your theme. With powerful reporting to provide an...

Calculating ROI on Custom Software
Anyone who has ever tried to purchase a car based on gas mileage knows that real-world results are different from what's written on the sticker. It's even harder with custom software, because there is no sticker. One thing is for certain: done right, a new business...

Bob Shockey to Speak at DevCon 2014
Alchemy Consulting Group founder and CEO Bob Shockey will once again speak at the FileMaker Developer Conference. This year, Bob will start with a discussion of ?real-world type design in FileMaker Pro and Go, including some typography basic information and an...

Interface Copy Rules
I found a great article from a designer at Google Ventures, about how to use text in interface design. Anyone who follows Alchemy Group knows that we focus heavily on the visual design aspects of interface design in our FileMaker business ?solutions. This article...
Why You Should Use FileMaker Pro
These days, the voluminous amount of data we collect in the course of conducting business transactions requires us to find an efficient way to manage it. There are already big names in the database management software niche, like SQL Server, Microsoft Access and...

FileMaker 13 Product Line Announced
On December 3, 2013 FileMaker Inc. brought us FileMaker 13, the latest in its fantastic line of products. I'm not exaggerating when I say that this is one of the best new releases I have seen in years. ?Sporting a host of great new features and some not-so-obvious...

Experience & Style
Alchemy Consulting Group president Bob Shockey is speaking at the Experience & Style conference in Chicago on Tuesday, October 22. If you have not yet heard about this important conference, please check it out at experienceandstyle.com. Bob's topic: Designing with...

New Digs!
As of August 1, the AG team has moved into a new, 1200 square foot office space in San Dimas. We are very excited to be in a new space that gives us room to grow ? and we are growing. Keep an eye on this blog for exciting new announcements about how our team is...
Platform Agnostic to the Extreme
Here's an interesting article about an attempt to design a development environment that is meant to be usable by any device, anywhere (editors note: the link is no longer active). The people behind this thinking should be commended for their foresight and sheer guts....
Interesting new development
There has been an interesting new development in the conversation about 3D vs. Flat Design. Read about it here:?http://gizmodo.com/androids-tips-for-beautiful-icon-design-are-the-opposi-837222105