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Thoughts on Design, FileMaker, DevCon, Pause on Error, ROI (Return on Investment), and anything else related to what The Alchemy Group does on a daily basis. We care, so we share whatever we can with you. We are a full-featured FileMaker Pro development shop, with years of experience building systems for businesses, educational institutions, and non-profit organizations exactly like yours. Your unique processes will be exactly mirrored by the custom software we write for you, whether it’s for mobile or desktop.
New Skin: A Case Study

New Skin: A Case Study

What happens when your client does not like the look and feel you have created in your FileMaker database? You have little choice but to give them something better suited to their sensibilities. When faced with just such a problem, here's how we solved it. The Issue:...

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The Pocket Watch Returns

The Pocket Watch Returns

Design sometimes resembles nothing more than a minefield. Take, for example, the article by Robert McMillen in Wired, in which he convincingly argues that people aren't ready for a watch that augments the iPhone. In essence, people might not be willing to replace the...

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The Purpose of Icons

The Purpose of Icons

Key Takeaways Icons guide interaction and reduce cognitive load: The primary purpose of icons is to visually communicate actions, options, or statuses faster than text—helping users engage with software more intuitively and efficiently. Solid vs. outline icons...

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Dead Man’s Curve

Dead Man’s Curve

Learn how to avoid a common mistake growing businesses often make. Dead Man's Curve, it's no place to play Dead Man's Curve, you best keep away Dead Man's Curve, I can hear 'em say Won't come back from Dead Man's Curve Jan and Dean, Dead Man's Curve There is a pattern...

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