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About

Bob Shockey

Bob Shockey is the founder and lead architect at Alchemy Group, a full-service software design and development company based in Southern California. With over 30 years of experience in visual design and database development - including more than 25 years working with Claris FileMaker - Bob leads a team dedicated to building simple, useful, and beautiful software solutions tailored to your needs, especially for businesses facing operational complexity. After earning his degree from Otis Art Institute in 1986, Bob built a long and successful career in publishing and visual effects, blending design and technology to solve creative challenges. His interest in workflow optimization led him to FileMaker, where he discovered a platform that combined structure with creative freedom. That discovery became the foundation for Alchemy Group, which he founded to help businesses simplify complex operations through custom software. Under Bob’s leadership, Alchemy Group developed a long-standing relationship with FileMaker, Inc., now Claris International. In 2015, Alchemy was designated a Platinum Level member of the FileMaker Business Alliance and continues today as a Claris Platinum Partner. Bob specializes in solving difficult business problems involving field service coordination, scheduling, estimating, inventory control, and workflow automation. His solutions are used daily across industries to improve accuracy, reduce waste, and streamline operations - including a recent mobile job-routing and payment system that helped a field service company go paperless and become more profitable. As a FileMaker Certified Developer, Bob has spoken at FileMaker DevCon events in San Diego, San Antonio, and Miami Beach, as well as Pause on Error and FMDiSC events. His presentations have covered customer support, interface design, FileMaker scheduling, and business process optimization. He has also appeared on the Fireside FileMaker podcast and currently serves on the Advisory Board of FileMaker Developers in Southern California (FMDiSC), where he helps support and mentor the regional developer community. His early innovations earned him the top prize in the 2004 FileMaker DevCon Solution Contest. Outside of work, Bob is a professionally trained artist and a lifelong student of music, martial arts, and creativity. He lives in Southern California with his wife and daughter.
Bob Shockey to Speak at DevCon 2014

Bob Shockey to Speak at DevCon 2014

Alchemy Consulting Group founder and CEO Bob Shockey will once again speak at the FileMaker Developer Conference. This year, Bob will start with a discussion of ?real-world type design in FileMaker Pro and Go, including some typography basic information and an...

Interface Copy Rules

Interface Copy Rules

I found a great article from a designer at Google Ventures, about how to use text in interface design. Anyone who follows Alchemy Group knows that we focus heavily on the visual design aspects of interface design in our FileMaker business ?solutions. This article...

Why You Should Use FileMaker Pro

These days, the voluminous amount of data we collect in the course of conducting business transactions requires us to find an efficient way to manage it. There are already big names in the database management software niche, like SQL Server, Microsoft Access and...

FileMaker 13 Product Line Announced

FileMaker 13 Product Line Announced

On December 3, 2013 FileMaker Inc. brought us FileMaker 13, the latest in its fantastic line of products. I'm not exaggerating when I say that this is one of the best new releases I have seen in years. ?Sporting a host of great new features and some not-so-obvious...

Experience & Style

Experience & Style

Alchemy Consulting Group president Bob Shockey is speaking at the Experience & Style conference in Chicago on Tuesday, October 22. If you have not yet heard about this important conference, please check it out at experienceandstyle.com. Bob's topic: Designing with...

New Digs!

New Digs!

As of August 1, the AG team has moved into a new, 1200 square foot office space in San Dimas. We are very excited to be in a new space that gives us room to grow ? and we are growing. Keep an eye on this blog for exciting new announcements about how our team is...

Platform Agnostic to the Extreme

Here's an interesting article about an attempt to design a development environment that is meant to be usable by any device, anywhere (editors note: the link is no longer active). The people behind this thinking should be commended for their foresight and sheer guts....

Interesting new development

There has been an interesting new development in the conversation about 3D vs. Flat Design. Read about it here:?http://gizmodo.com/androids-tips-for-beautiful-icon-design-are-the-opposi-837222105