Got 60 seconds to learn the real value of custom software? Check out the video to learn more.

Thoughts on Design, FileMaker, DevCon, Pause on Error, ROI (Return on Investment), and anything else related to what The Alchemy Group does on a daily basis. We care, so we share whatever we can with you. We are a full-featured FileMaker Pro development shop, with years of experience building systems for businesses, educational institutions, and non-profit organizations exactly like yours. Your unique processes will be exactly mirrored by the custom software we write for you, whether it’s for mobile or desktop.

The Death of Irony

The Death of Irony

I was in Portland recently, where almost everyone there made me feel less cool than I thought I was. The clothes are cool, the speech is cool, the attitude is cool ? Even my hotel was cool, the Ace (there's one in NY and other locales as well). But coolness is...

read more
Inspiration

Inspiration

There must be thousands of 25 (50, 100) best/great ?design pages out there. Some are better than others, and most will have some snippets that we FileMaker developers can use for inspiration. Every once in a while, I run across one that seems to be exceptionally good....

read more
SkyNet, Skeuomorphs, and You

SkyNet, Skeuomorphs, and You

On occasion, I find myself obsessed with a set of concepts ? an internal conversation, if you will - for which I have no single, definitive term. In place of the tidiness of a self-limiting word is a whirling, soupy m?lange of random thoughts, half-baked ideas, movie...

read more

Quality Control Teamwork

Here at The Alchemy Group, we pride ourselves on solid code and great interfaces. Part of delivering that to you, our valued client, rests in top-notch quality control. That's why we are happy to announce the addition of Monique Guzman to our team. Monique is one...

read more
Lookout! Toast!

Lookout! Toast!

We bought a new toaster. It was necessary after.. the incident. But never mind that. The interesting thing about this toaster is that it beeps when the toast is about to pop up. "Lookout! Toast!" I'm not sure why this is necessary, because the mechanical sound of the...

read more

FileMaker DevCon 2012 All Wrapped Up

Since 1999, I have been to every FileMaker DevCon except for two. That made this my twelfth, and I have to say that this was a very good one. Not only was the caliber of material very high this year, but some of this year's biggest sessions were recorded for...

read more

Pre-DevCon Webinar: Long Live Your App!

If you are a FileMaker Technet or Business Alliance member, you can attend a pre-DevCon webinar I am presenting next Thursday, June 28. This is a highlights-only version of the "Long Live Your App!"session I will be presenting at DevCon 2012 in Miami. Hope you can...

read more

Gauging Usability for Longevity

Usability testing is a great idea for anyone developing apps. There are few experiences for a developer more eye-opening than watching a user interact in unexpected ways with his creation. I learned about traditional usability testing from Don Levan of Vanguard Custom...

read more
It’s Not a Web Page

It’s Not a Web Page

When it comes to the way apps of all kinds are designed, most of the ?interface design is driven by two things: handheld devices and the Web. The former folds nicely into FileMaker's way of doing things, because FileMaker Go makes good use of iOS devices. It could be...

read more