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About

Bob Shockey

Bob Shockey is the founder and lead architect at Alchemy Group, a full-service software design and development company based in Southern California. With over 30 years of experience in visual design and database development - including more than 25 years working with Claris FileMaker - Bob leads a team dedicated to building simple, useful, and beautiful software solutions tailored to your needs, especially for businesses facing operational complexity. After earning his degree from Otis Art Institute in 1986, Bob built a long and successful career in publishing and visual effects, blending design and technology to solve creative challenges. His interest in workflow optimization led him to FileMaker, where he discovered a platform that combined structure with creative freedom. That discovery became the foundation for Alchemy Group, which he founded to help businesses simplify complex operations through custom software. Under Bob’s leadership, Alchemy Group developed a long-standing relationship with FileMaker, Inc., now Claris International. In 2015, Alchemy was designated a Platinum Level member of the FileMaker Business Alliance and continues today as a Claris Platinum Partner. Bob specializes in solving difficult business problems involving field service coordination, scheduling, estimating, inventory control, and workflow automation. His solutions are used daily across industries to improve accuracy, reduce waste, and streamline operations - including a recent mobile job-routing and payment system that helped a field service company go paperless and become more profitable. As a FileMaker Certified Developer, Bob has spoken at FileMaker DevCon events in San Diego, San Antonio, and Miami Beach, as well as Pause on Error and FMDiSC events. His presentations have covered customer support, interface design, FileMaker scheduling, and business process optimization. He has also appeared on the Fireside FileMaker podcast and currently serves on the Advisory Board of FileMaker Developers in Southern California (FMDiSC), where he helps support and mentor the regional developer community. His early innovations earned him the top prize in the 2004 FileMaker DevCon Solution Contest. Outside of work, Bob is a professionally trained artist and a lifelong student of music, martial arts, and creativity. He lives in Southern California with his wife and daughter.
The Death of Irony

The Death of Irony

I was in Portland recently, where almost everyone there made me feel less cool than I thought I was. The clothes are cool, the speech is cool, the attitude is cool ? Even my hotel was cool, the Ace (there's one in NY and other locales as well). But coolness is...

Inspiration

Inspiration

There must be thousands of 25 (50, 100) best/great ?design pages out there. Some are better than others, and most will have some snippets that we FileMaker developers can use for inspiration. Every once in a while, I run across one that seems to be exceptionally good....

SkyNet, Skeuomorphs, and You

SkyNet, Skeuomorphs, and You

On occasion, I find myself obsessed with a set of concepts ? an internal conversation, if you will - for which I have no single, definitive term. In place of the tidiness of a self-limiting word is a whirling, soupy m?lange of random thoughts, half-baked ideas, movie...

Quality Control Teamwork

Here at The Alchemy Group, we pride ourselves on solid code and great interfaces. Part of delivering that to you, our valued client, rests in top-notch quality control. That's why we are happy to announce the addition of Monique Guzman to our team. Monique is one...

Lookout! Toast!

Lookout! Toast!

We bought a new toaster. It was necessary after.. the incident. But never mind that. The interesting thing about this toaster is that it beeps when the toast is about to pop up. "Lookout! Toast!" I'm not sure why this is necessary, because the mechanical sound of the...

FileMaker DevCon 2012 All Wrapped Up

Since 1999, I have been to every FileMaker DevCon except for two. That made this my twelfth, and I have to say that this was a very good one. Not only was the caliber of material very high this year, but some of this year's biggest sessions were recorded for...

Pre-DevCon Webinar: Long Live Your App!

If you are a FileMaker Technet or Business Alliance member, you can attend a pre-DevCon webinar I am presenting next Thursday, June 28. This is a highlights-only version of the "Long Live Your App!"session I will be presenting at DevCon 2012 in Miami. Hope you can...

Gauging Usability for Longevity

Usability testing is a great idea for anyone developing apps. There are few experiences for a developer more eye-opening than watching a user interact in unexpected ways with his creation. I learned about traditional usability testing from Don Levan of Vanguard Custom...

It’s Not a Web Page

It’s Not a Web Page

When it comes to the way apps of all kinds are designed, most of the ?interface design is driven by two things: handheld devices and the Web. The former folds nicely into FileMaker's way of doing things, because FileMaker Go makes good use of iOS devices. It could be...